广告术语中英文对照,桥牌术语中英文对照

('广告术语中英文对照AAA（美国广告院校协会）AmericanAcademyofAdvertisingAAAA,4A’s(美国广告代理商协会)AmericanAssociationofAdvertisingAgenciesABC(广告发行量稽查会)AuditBureauofCirculationsAMA(美国市场营销协会)AmericanMarketingAssociationAIO(行为、兴趣、观点数据库)activity,interesting,opinionIAA(国际广告协会)InternationalAdvertisingAssociationPOP广告pointofpurchasesSWOT分析、优劣势分析strength,weakness,opportunity,threat案头研究deskresearch版权copyright包装package保存率keepingrate报价quotation,costestimate备忘录memo调查对象interviewee,respondent,participant比稿competition,pitch比较广告comparativeadvertising边际效用marginalutility标题headline标志logo,mark草稿rough草图sketch插图illustration差异性（策略）differentiation蒙太奇montage免费赠品giveaway命名naming模仿copy模型model,pattern目标对象targetaudience尼尔逊电视调查报告NielsenTelevisionIndex频率frequency品牌brand品牌策略brandstrategy品牌个性（人格化）brandpersonality品牌购买趋势brandmomentum品牌管家brandsteward品牌经理brandmanager品牌联想brandlinkage品牌识别brandidentity产品核心概念productconcept产品名称测试nametest产品效用benefit产品形象productimage产品原型productprototype产品原型测试prototypetest产品周期productlife-cycle产品属性productattribute陈列display冲击力impact出口广告exportadvertising传播，沟通communication传播策略communicationstrategy创意creative创意草图ideasketch创意策略creativestrategy创意概念creativeconcept创意提案creativepresentation创意总监creativedirector(CD)从众follow促销活动promotion打样colorproof打字照排typesetting大众传播masscommunication代理商agent导演director到达率reach到达频率frequency第一知名度topofmind(TOM)点子idea电话调查telephoneinterview电视广告commercial电视媒体TVmedia调查员interviewer定量研究quantitativeresearch定位positioning定性研究qualityresearch动画animation动机motivation,motion动机分析motivationanalysis动机强度motivationintension独家赞助sponsoredevent独特销售理论uniquesellingproposition(USP)发行量circulation菲林，胶片film分类广告classifiedadvertising分散式媒体组合assortedmediamix分色colorseparation分销distribution风险知觉perceivedrisk服务质量servequality负片negative覆盖率coverage概念concept概念测试concepttest感觉sense个人收视率personalaudiencerating个性，性格personality工作进度报告statusreport公共关系publicrelations公益广告non-commercialadvertising构图layout购买purchase,buy购买后分析post-buy-analysis购买环境shoppingenvironment购买决策purchasedecision购买决定因子purchasedecisionfactor购买率purchaserate购买模型purchasemodel购买频率purchasefrequency购买者buyer购买周期purchaseperiod购买准备purchasepreparation关键词keyword观察法observemethod广播电视网network广播媒体broadcastmedia广告advertising(AD)广告标语advertisingslogan广告测试advertisingtest广告策略advertisingstrategy广告创意advertisingcreative广告创作人员creator广告对象advertisingtarget广告概念advertisingconcept广告稿效果调查copytest广告歌曲commercialsong广告代理商，广告公司advertisingagency广告管理advertisingmanagement广告计划advertisingplan广告监测advertisingmonitor,advertisingtrack广告精读率attentivereadershipscore广告客户client广告目标advertisinggoal广告目的advertisingobjective广告牌billboard广告认知效果advertisingrecognitioneffect广告时代AdvertisingAge(ADAge)广告诉求advertisingappeal广告文案advertisingcopy广告效果advertisingeffect,advertisingimpact广告效果监测advertisingimpacttrack广告音乐jingle广告占有率shareofvoice广告招贴poster广告作品advertisement国际广告媒体internationalmedia国际消费者协会consumerinternational(CI)互联网调查internetsurvey户外广告outdooradvertising黄金时段primetime基本动机basicmotivation集中式媒体组合concentratedmediamix记忆memory,recall家庭结构familystructure家庭类型familytype家庭收视率householdrating价格测试pricetest价值观valuation剪辑trimming简报briefing交互媒体interactivemedia脚本storyboard街头调查streetinterview进口广告importadvertising经销商dealer竞争者competitor剧本大纲synopsis决策模型decisionmodel决策者decision开机率setsinuse客户client,account客户策划人accountplanner客户简报clientbriefing客户经理accountmanager客户主管accountsupervisor客户总监accountdirector蓝图blueprint老年群体oldagemass累积到达率cumulativereach理性广告rationaladvertising连锁超市chainsuper-market品牌替代率brandreplacement品牌喜爱度brandleverage品牌形象brandimage品牌形象跟踪brandimagetrack(BIT)品牌占有率brandshare品牌知名度brandawareness品牌忠诚度brandloyalty品牌重复购买率brandretention品牌转换brandshift品牌资产brandequity普及率diffusionrate企业广告corporateadvertising企业理念corporatephilosophy企业形象corporateimage企业形象识别corporateidentity(CI)千人成本costperthousand（million）(CPTCPM)潜意识，下意识sub-consciousness潜在市场potentialmarket青年群体youthmass情感feeling情感广告emotionaladvertising区域广告regionaladvertising全面服务代理商fullserviceagency人口统计demographic人员测量仪（个人收视监测仪）peoplemeter认知perceive,recognize认知度recognitionrate认知广告recognitionadvertising认知模型recognizemodel入户访问in-houseinterview商品成长期growthstage商品成熟期maturitystage商品导入期introductionstage商品衰退期declinestage商圈tradearea少年群体juvenilemass设计design设计核心概念designconcept社会阶层societyclass社会意识society-consciousness社会因素societyfactor深度访谈in-depthinterview生活风格（形态）lifestyle生活态度数据库attitude-valuedatabase时尚style,fashio实验法experimentmethod实验性营销testmarketing使用者user市场导向marketingoriented市场调查marketingresearch市场潜力marketpotential市场渠道marketchannel市场细分segmentation市场营销marketing市场营销组合marketingmix市场占有率marketshare事件event视觉成型visualize视听占有率audienceshare收视（听）率audiencerating收视监测仪videometer收视率调查ratingresearch受教育程度educationlevel售货员salesman数据库database诉求appeal态度attitude态度测量attitudemeasurement提案presentation,proposal提示知名度aidedbrandawareness统计指标statisticindex投放时间表cuelist,transmissionschedule投射法研究projectmethod完稿finishedartwork网页广告webadvertising未提示知名度un-aidedbrandawareness文稿撰写人copywriter问卷questionnaire习惯habit习惯研究habitstudy习俗，风俗custom现场演示demonstration消费计划consumptionplan消费者consumer,customer消费者承诺consumerpromise消费者分析consumeranalysis消费者个体consumerindividual消费者角色consumerrole消费者卷入consumerinvolving消费者群体consumermass消费者心理学consumerpsychology销售促进salespromotion(SP)信息information,message兴趣interest行为behavior行为模式behaviormodel行业广告industrialadvertising修正revision需求demand需要need需要层次学说HierarchyofNeed宣传publicity宣传手册brochure,throwaway悬念广告法teaserapproach学习learning学习效果learningeffect亚文化sub-culture研究方法researchmethod样带telecastcopy样张tearsheet业务执行accountexecutive艺术指导artdirector艺术总监artsupervisor意见跟踪表auditquestionnaire意见广告opinionadvertising意见领袖opinionleader意识consciousness,awareness音轨soundtrack音响标志soundlogo印刷媒体printingmedia婴幼儿群体babymass营销策略marketingstrateg营销数据库marketingdatabase营业环境businesssurroundings影响者influence硬拷贝hardcopy佣金commission邮购mailorder邮寄调查mailsurvey邮寄购买mail-order有奖销售premiumsale有效到达率effectivereach预演rehearsal原片mastercopy阅读率readership赞助sponsorship赠券coupon展览会exposition展销会tradeshow整合营销传播integratedmarketingcommunication(IMC)整页广告bleed正片positive知觉perception,cognition直销directmarketing制作production中年群体middleagemass重复到达率duplication重复到达人数grossaudience注意attention注意率attentionrate字体typeface自我形象self-image自我意识self-consciousness,self-awareness总收视率grossratingpoint座谈会focusgroup联想associate,linkage领袖型消费者leaderconsumer流程时间flowtime流行popularity流行周期popularityperiod卖点sellingpoint满意度satisfaction满意度调查satisfactionsurvey满意因子satisfactionfactor媒体，媒介media媒体策划mediaplanning媒体购买人员mediabuyer媒体观（听）众mediaaudience媒体观（听）众数据mediaaudienceprofile媒体广告公司mediabuyingcompany媒体计划mediaplan媒体计划人员mediaplanner媒体计划提案mediaplanpresentation媒体目标mediaobjective媒体特征mediacharacteristics媒体投放mediaplacement媒体投放占有率shareofvoice(SOV)媒体执行mediaexecutive媒体主管mediasupervisor媒体组合mediamix',)